Unsolicited telecommunications rules apply to financial industry

On August 19, the Canadian Radio-television and Telecommunications Commission (CRTC) issued a decision amending its interpretation of the Unsolicited Telecommunications Rules with respect to the financial industry. This decision amends the CRTC's previous interpretation and finds that unsolicited calls made by financial advisers to existing clients for the purpose of solicitation constitute telemarketing under the rules.  While the "existing business relationship" or "business-to-business" exemptions may still apply to such calls, financial advisers are no longer exempt from the rules.

See: Telecom Regulatory Policy CRTC 2010-599 and Telecom Information Bulletin CRTC 2010-600

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